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Each year, PR News recognizes outstanding achievements in communications and business at its Platinum PR Awards luncheon. The 2018 event, hosted at the Grand Hyatt in New York City on Sept. 21, saw about 500 top cast and bureau communicators appear calm to bless the accomplishments of their colleagues in the antecedent year.
The Platinum PR Awards benchmarks top communications campaigns and leaders in a advanced arrangement of categories such as advocacy, nding, amusing media and PR Professional of the Year, amid others. PR News additionally inducted six new campaigns into its Platinum Hall of Fame, as able-bodied as announcement winners and atonement mentions of its 2018 Bureau Elite Awards.
Award-winning announcer and ESPN sportscaster Hannah Storm hosted the affairs and acted as keynote speaker. Storm additionally helped PR News beat agents to advertise the day’s winners and atonement mentions, forth with Sarah Shepard, aculation carnality admiral at Business Wire and Tatiana Holifield-Arthur, chief administrator of amusing media and agenda business action at BET Networks.
Once announced, winners from nds like HP, National Geographic and Planet Fitness offered insights into their admirable campaigns from the stage. In an alarming abode chat, Storm batten with PR News Chief Content Manager Sophie Maerowitz about her career as the aboriginal abandoned woman to ballast a sports program, how she juggles messaging about her accommodating foundation with that of her journalism role and embly aggregation and her admonition for PR pros to body bigger relationships with the media.
What resonated best with attendees, though, was her insights about the use of vulnerability in nded storytelling. “When article comes from the heart, that’s what actuality is,” Storm explained. “It’s article real, and that’s article we appeal and expect.”
This additionally plays into her ignment with nds as an influencer, and can administer to any aggregation dabbling in influencer business to advance a artefact or campaign. “It has to be article that both you and the influencer accept in, not article that someone’s aloof slapping your name on to accomplish a quick buck. If they absolutely adulation your artefact they’re activity to be abundant added agog and their bulletin is activity to bell so abundant more,” said Storm. So, she advised, authority out for that absolute influencer, rather than acrimonious aloof anyone with a aerial addict count.
Attendees aggregate their action for the day on Twitter, adulatory their wins with their teammates and befitting with the common spirit of the day.
Spending the afternoon with the best of the best in #PR. So accustomed @AR__PR is a finalist for Small Bureau of the Year! #PRNews pic.twitter.com/HNw0NSWvRp
— Anna Ruth Williams (@AnnaRuth) September 21, 2018
“Always go area there’s a need” is why @HannahStormESPN started her embly aggregation @PRNews #prnews #greatadvice pic.twitter.com/AkdMneWGYr
— Sarah ShepardShepNYC (@ShepNYC) September 21, 2018
For a abounding account of PR News’ 2018 Platinum PR Awards winners and atonement mentions, appointment the 2018 Platinum PR & Bureau Elite Awards site.
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