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San Francisco, Oct 9 (IANS) Facebook-owned messaging app WhatsApp is reportedly planning to acquiesce advers to be displayed in the “Status” area of the app, the media appear on Tuesday.
WhatsApp’s “Status” affection allows users to allotment text, pos, s and activated GIFs that abandon afterwards 24 hours.
Rumours about Facebook fuelling ads on Whatsapp started bustling up at the end of aftermost month, advertence that ads are advancing to WhatsApp for iOS, and now aforementioned happens for Android, Android Headlines reported.
“WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this adaptation ads for Status. They are not arresting yet and the affection will be enabled in future,” fan-site WABetaInfo that tests Whatsapp appearance aboriginal tweeted.
According to antecedent media reports, the advers would be powered ny Facebook’s built-in announcement arrangement and would be aimed at allowance users accept and pare in businesses application the messaging app.
The move has been authoritative the circuit anytime back Facebook acquired WhatsApp, the address added.
WhatsApp was yet to animadversion on the rumours.
Facebook CEO Mark Zukerberg’s ambition to monetise WhatsApp has affected the amusing media messaging service’s co-founders to leave the company.
One of them, Brian Acton, told Forbes afresh that Zuckerberg was in a blitz to accomplish money from the messaging account and attenuate elements of its encryption technology. “Targeted announcement is what makes me unhappy,” Acton said.
Four years afterwards its accretion by Facebook for $19 billion, WhatsApp, which now has over 1.5 billion users (against Facebook’s 2.3 billion), will reportedly backpack targeted ads from 2019 — on a belvedere that has been ad-free till date.