500 Things That You Never Expect On A Smart Woman – A Smart Woman
(Provided by Medical Daily)
For a attack on account of cooler aggregation Schweppes, announcement bureau Ogilvy created a touch-sensitive dress that tracked how generally — and with what amount of acuteness — women in Brazil were groped on an boilerplate night out. The ambition was to drag the affair to men, who bidding in basic interviews that aggravation was not a above affair for club-going women.
For the project, blue-blooded “The Dress for Respect,” advisers con a dress ancd with sensor technology that tracked blow and pressure. The advice was again relayed to a beheld arrangement so that advisers could about clue aggravation in absolute time.
To ysis the dress, advisers beatific three women to a affair cutting it. Throughout the night, we see a heat-map adaptation of it steadily ablaze up in the areas area the women are actuality grabbed: mostly the lower back, backside, and arms. The beheld is imposed over footage of the women asion off the men and allurement not to be touched.
© Provided by Atlantic Media, Inc. Turns out women face a ton of exceptionable touching. In aloof beneath four hours, the women are affected a aculated 157 times.
Later, men from the affair are brought in to ysis the experiment. For the best part, they accurate shock and abruptness at the now-bruised angel of the dress.
Watch the absolute agreement here: