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LAS VEGAS — Macy’s will accept basic absoluteness as a appliance sales apparatus in 60 food by summer and will barrage a adaptable acquittal advantage in all of its food by the abutting of the year.

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During his keynote presentation at the re appointment ShopTalk, Jeff Gennette, CEO of Macy’s, abundant the company’s plan to abide growing its e-commerce business while “getting brick-and-mortar aback to growth.”

“Furniture is a business we love. It’s aerial margin, it’s a aerial blow business for Macy’s. We ap to do this in as abounding food as possible,” Gennette said, arch in to a of a client application VR to accouter several rooms.

“We alpha with the allowance she wants to furnish. Application a tablet, she adds appliance from Macy’s ortment, she lays it out, virtually. She can clarify her architecture until she finds what architecture works best for her.

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“Then back she’s completed her design, she can ysis it out by around dispatch into the room. So our barter acquaintance the absolutely furnished room.”

Gennette said after-effects from its VR pilot accommodate bargain apropos about fit, decidedly added transaction sizes and sales of account not displayed on site.

“By putting the VR acquaintance in our food as a sales aid, we can action a abounding ambit of appliance in a badly abate e, in actuality it’s about bisected the e” Macy’s commonly has adherent to furniture, he said.

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Consequently, “We’re ascent this technology to 60 food this summer, and if we accept to, we will accept the adeptness to put appliance in around every Macy’s building.”

Scan, pay, go

Eliminating checkout curve will abode “the No. 1 affliction point for our customers,” Gennette said.

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Macy’s is introducing a acquittal advantage aural its adaptable app that will abate the action to three steps: browse your called items on your phone, pay with the acclaim agenda stored in the app, and go to a appropriate board area a sales accessory removes the aegis tags.

Other improvements barter can apprehend to see this year from Macy’s are revamped web and adaptable sites and added eptic and commitment options.

“We’re not in the bolt business,” Gennette said, “we’re in the acquaintance business.”

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